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A HTML tag is an construct in the HTML language used to identify a page
element's type. For instance the tag <p> identifies the start of a
paragraph, while the tag </p> identifies the end of a paragraph.
Tags are often also used to identify how you would like to display a page
element. For instance, the tag <b> identifies the use of a bold font until
the </b> tag is encountered. The use of CSS style sheets, however, offers a
way for web designers to separate the display of the page elements from the
page structure and the use of these display oriented tags should therefore
be discouraged.
More on the different HTML tags
here
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