What is page rank.
So, you'd like to know how to improve your page rank and how that relates to getting more traffic to your web site. Page rank is a term used by Google to reflect how many other pages are linking to your web page, it differs from page to page. To get an approximation of what your page rank is download Google's search bar which shows the page rank of your pages and those of other sites.
Page rank is only one aspect.
While page rank is important, it is only one aspect in how your page is ranked in the search engines for a certain keyword phrase. Page rank on my pages has been fluctuating lately, but my ranking keeps improving. Many times one of my pages is ranking higher than pages of my competitors with a higher page rank. How to rank well for a certain key phrase depends on many factors, and achieving better ranking belongs to the domain of Search Engine Optimisation or SEO.
Page rank is, as far as we know, not influenced by the number of outgoing links on your page, only by the number of other links on the pages that link to you. Hence, page rank can not leak by anything you do on your page, but the page rank that you give from one of your pages to your other pages in the same web site will depend on how many links you have to outside web sites.